Frontline customer support isn’t just a job—it’s the gateway to a thriving career in the gambling industry.

It’s where you master the systems, tools, and processes that drive the business, but more importantly, it’s where you truly understand customers—what they want, what keeps them engaged, and what makes them stay.

I’ve worked with hundreds of contact centre agents, watching them grow into roles in trading, marketing, finance, and operations—many now in senior and executive positions. Seeing them succeed has been one of the most rewarding parts of my career.

Creating clear career pathways isn’t just good for employees—it’s essential for building a culture where people feel valued and want to stay. Perks like pizza nights and foosball tables are fun, but real retention comes from opportunities, challenges, and a sense of purpose.

In every operation I’ve led, employee net promoter scores have consistently improved. Why? Because I’ve ensured that staff understand the business’s direction, see where they fit in, and have a voice that’s heard and valued.

I know how to unlock the potential of your frontline teams—transforming them into future leaders who will drive your business forward.

Let’s make it happen.